ACD, Art Direction & Design
I’m a multidisciplinary creative/creator with a background in Social Media, VFX, Startups, Film, Marketing, Tech, Branding, Ux/Ui Design, and Team Leadership. I specialize in leading cross-functional teams and crafting holistic solutions that engage audiences and drive real business results.
– Open to Work
Select Exp.
VXF Studio for High Fidelity Digital Humans.
I helped build this company from the ground up.
My Role:
Creative Director
– VFX Pipeline
– Brand Identity
– B2B Marketing
– Motion Capture Directing
Brand Identity – For Prototype Media, we crafted a brand that lives at the intersection of humanity and innovation. Inspired by the concept of a prototype human avatar, the identity balances familiarity with a sleek, futuristic aesthetic.
It is human, artistic, and accessible, while also synthetic, technical, and elevated. Design Credit: Jared Younger, Morgan Otto, Davy Kelsey
Where digital design meets living form. A study in synthetic nature. Design Credit: Jared Younger
Where digital design meets living form. A study in synthetic nature. Design Credit: Jared Younger
A living type system that moves between human and digital forms. Echoing the brand’s hybrid nature.
Brand in Use – New Business Pitch Deck
High-Fidelity Digital Humans
Unlike generic AI-generated content, these high-fidelity digital humans are fully rigged 3D models. Built to move, perform, and evolve like real humans. Paired with artificial intelligence, they give clients complete control over their likeness. This technology unlocks new possibilities for storytelling, performance, and brand presence across platforms. These models are not just representations. They are vessels of legacy, designed to preserve icons and revive the past for future generations.
We built the entire pipeline from scratch. Creating lifelike human models at this level is one of the most complex challenges in VFX. It requires a multidisciplinary team of specialists—groom artists, skin texture painters, FACS and likeness modelers, riggers, animators, and more. Every detail is handcrafted. And once complete, the capabilities are nearly limitless.
The Digital Human Team: Hadi Karimi, Muhammad Waseem, Marco Capparelli, Luxas Hajka, JC Leon, Rodrigo Avila, Xavi Rodrigues, Neil Biondich, Chris Knight, Andrew Turner.
My Role: I helped develop the pipeline and oversaw the creation of digital humans from start to finish. From client briefings and crafting likenesses to quality control, I directed every stage. This included motion capture, animation, Research and Development, and photo styling.
Marilyn Monroe – Artist Credit: Hadi Karimi - Likeness Modeler
Stella – Prototype Model
SOUL – Prototype Model
Marilyn Monroe – Artist Credit: Hadi Karimi - Likeness Modeler
1975 Elton John – Prototype Model
2010 Elton John – Prototype Model
SOUL was our capstone prototype model. A She is a digital K-Pop idol and the calling card for everything our team could create.
Due to client confidentiality I am unable to show the extent of the work completed.
SOUL was our capstone prototype model. A She is a digital K-Pop idol and the calling card for everything our team could create.
Due to client confidentiality I am unable to show the extent of the work completed.
During my time working with the wonderful Hecho Studios, I had the opportunity to pitch this campaign to Woolrich team.
My Role:
Sr. Art Director
– New Business Pitching
– Content Creation
Outsiders / FW22
Woolrich's FW22 advertising campaign celebrates the brand's strong connection to American culture and nature, shaping a collection of outdoor garments designed for a community strongly connected to the environment.
Production: Hecho Studio
Director: Clara Balzary
DOP: Robby Corral
I joined Twitter as a Junior Designer and left as a Senior Art Director. It was my great fortune to work with some of the best minds in the industry, and to grow through their mentorship.
My Role:
Sr. Art Director
– New Business Pitching
– Content Creation
Re-brand
Under the creative direction of Derrit DeRouen and Executive Creative Director Donna Lamar, I was fortunate to contribute to Twitter’s rebrand. The long-anticipated goal was clear: to give Twitter a voice that truly reflects who they are as a company.
I wasn’t on this project from start to finish, but I contributed at two key points. Early on, I worked with Derrit to audit the existing brand guidelines and identify gaps. Later, I helped bring the visual language from Irradie into our systems, translating it for use across Twitter’s owned social channels.
Brand Refresh
Before the total rebrand, Twitter’s visual identity was fragmented. It often felt like there was no cohesive brand at all, due in part to guidelines that allowed for too much flexibility. While the company worked toward a long-term brand strategy, we launched a mini refresh to bring clarity, consistency, and a unified sense of identity in the interim.
Under the creative direction of Nate Mileheim and partnering with Six, we developed a scalable design system that brought order to Twitter’s visual language, especially across social. The system was built on a clear hierarchy of content, making it easy to adopt
and apply across global teams. Our efforts helped unify third-party content, product storytelling, and marketing communications under a more cohesive and
recognizable brand.
Under the creative direction of Nate Mileheim and partnering with Six, we developed a scalable design system that brought order to Twitter’s visual language, especially across social. The system was built on a clear hierarchy of content, making it easy to adopt
and apply across global teams. Our efforts helped unify third-party content, product storytelling, and marketing communications under a more cohesive and
recognizable brand.
As Art Director, I served as the link between Six Studio and Twitter’s internal Brand Studio. I helped guide the creative direction, pressure-tested the system across branded assets, and identified where refinements were needed. Along the way, I worked closely with cross-functional teams to ensure the system was practical and flexible across use cases. Once finalized, I led the roll out and onboarding of the system to the broader.
Channel Refresh
The original icons for Twitter’s vertical channels felt disconnected from the brand, lacking cohesion and any visual tie beyond a shared blue background. I redesigned the entire set using the same geometric system behind Twitter’s bird logo, constructing each icon entirely from circles. The result was a unified and scalable visual language that brought clarity, consistency, and brand integrity to our social channels.
Consumer Marketing
A pivotal moment during my time at Twitter was being paired with my copywriter partner, Clare Sandlund, and social partner Bianca Posterli, to lead a series of consumer campaigns that would redefine how Twitter showed up in the world. Instead of trying to tell people what Twitter is, we flipped the narrative, and let them tell us.
The insight was simple: Twitter is different for everyone. We all experience it through the lens of our own conversations, communities, and curiosities. What started as a fresh creative approach quickly became Twitter’s go-to advertising strategy. The first two campaigns in this evolution, Twitter Is and Me on Twitter, set the tone.
“Twitter is…” celebrated all the ways people describe the platform in their own words. We took over New York City with bold subway station takeovers, high-impact billboards, guerrilla-style sidewalk chalk activations, a pop-up called “Twitter Is Candy,” and a full social rollout. Every tweet featured was real, and after launch, we tweeted campaign photos back to the original authors. They responded by sharing it themselves, turning the campaign into something bigger, louder, and entirely community-driven..
Twitter is – Guerrilla-style sidewalk chalk activation.
Twitter is – NYC Billboards
The precursor to the “Twitter Is” campaign, Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms. We brought that to life with real tweets from real people, taking over subway stations in both San Francisco and New York. To build buzz, the @Twitter account unfollowed everyone except the campaign participants, then slid into their DMs with photos of their billboards.
The precursor to the “Twitter Is” campaign, Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms. We brought that to life with real tweets from real people, taking over subway stations in both San Francisco and New York. To build buzz, the @Twitter account unfollowed everyone except the campaign participants, then slid into their DMs with photos of their billboards.
The precursor to the “Twitter Is” campaign, Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms. We brought that to life with real tweets from real people, taking over subway stations in both San Francisco and New York. To build buzz, the @Twitter account unfollowed everyone except the campaign participants, then slid into their DMs with photos of their billboards.
The precursor to the “Twitter Is” campaign, Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms. We brought that to life with real tweets from real people, taking over subway stations in both San Francisco and New York. To build buzz, the @Twitter account unfollowed everyone except the campaign participants, then slid into their DMs with photos of their billboards.
Twitter Music Campaign – An early exploration of using real Tweets in the world to celebrate artists and music culture. The campaign never launched, but it helped shape much of the work that followed, including the Re-brand.
In 2020, Twitter showcase Black Lives Matter Tweets on billboards across the country to elevate Black voices. Atlanta, Chicago, Louisville, Minneapolis, New York City, Los Angeles, Oakland, and Philadelphia. Credit: Global Creative Director Thierry Ambraisse
Social
Joining Twitter’s Social and Content team was my first real opportunity to lead a group of creatives. In the fast-paced world of social, I worked alongside an incredible crew of editors, animators, videographers, and producers, while collaborating closely with the social community managers to concept, elevate, and deliver some of the most fun and culturally relevant work at the company. This was Twitter’s voice in real time, and I was proud to help shape it.
The Social & Content Team: Taylor Erin, Clare Sandlun, Bianca Posterli, Nate Costa, Kim Oldford, Francis Basco, Shanti Reddy, Tina Avanessian, Kaitlyn Joe, Yosub Kim, Natalina Lopez, Ryan Brown
Content Series
Behind the Tweets – Charlie XCX
Fan Tweets - Dua Lipa
Community Engagement - #NBATwitter
Twitter NFT Social Campaign
As the NFT conversation took off on Twitter, we saw an opportunity to join in with something uniquely our own. We created seven custom NFTs celebrating Twitter nostalgia and partnered with Rarible to give away 140 of them, honoring the platform’s original character limit. Anyone who replied to the launch tweet had a chance to get one.
The campaign generated over $5 million in trading volume, picked up major press coverage, and even helped one recipient pay for college. It remains one of the most rewarding projects I worked on at Twitter.
Leader Credit: Nate Costa, Tina Avanessian, Bianca Posterli Artist Credit: Nate Costa, Kim Oldford, Kaitlyn Joe, Dan Ortiz, Aaron Kemnitzer, Gustavo Balthazar My Role: Art Director & NFT Animator (Building Character & Vitamin-T)
Social Branding & Tone of Voice
@Twitter Eyes
What started as a simple ask to design a header for the @Twitter profile turned into one of the most recognizable visual motifs at the company. I pitched the idea of giving the account a visual personality that matched its playful tone of voice. Inspired by the saying, “the eyes are the windows to the soul,” the all-seeing Twitter Eyes gave the brand a wink of self-awareness.
The eyes became a method of expression for the brand. From replying to people’s Tweets 👀 to showing up on the office walls, they added a simple, expressive layer to how Twitter showed up in the world.
Product Marketing
Working on Twitter’s Product Marketing team gave my copywriter partner, Clare Sandlund, and I the opportunity to experiment with how the brand showed up across product launches. We were tasked with bringing the new identity into each announcement, making sure the tone, energy, and personality of Twitter came through in every detail.
Twitter Spaces Launch
We developed a high-energy launch video to introduce Twitter Spaces, the platform’s new live audio feature. The concept focused on breaking down key elements in a clear, engaging way, making the new product feature feel approachable and dynamic. To solve for a limited budget, we leaned into animation and modular design, allowing us to easily version the creative across all other marketing needs.
CREDIT: Clare Sandlun, Ryan Brown, Kim Oldford, Taylor Erin
New User Emails
We were tasked with re-imagining the new user onboarding emails for people who had just signed up for Twitter. The problem we set out to solve was that many users didn’t instinctively know how to get started. Instead of telling them, we chose to show it. We created a series of six easily digestible instructional GIFs, each illustrating a different step in setting up and exploring the platform. I partnered with a 3D artist to bring the animations to life in a way that felt simple, clear, and on brand. Credit: Tod Hersey, Clare Sandlund
How to edit your profile photo
How to like a Tweet
How to leave a comment on a Tweet
How to mute, block, and report unsafe users (trust and safety tools)
How to follow an account
I worked with Afterpay to reimagine their content strategy and how they show up on social media.
My Role:
Sr. Art Director
– New Business Pitching
– Content Creation
Social Strategy
Working with my copywriting partner, Knolton Bourn, we developed a content strategy for Afterpay that felt both authentic to the brand and native to the platforms it would live on. The goal was to extend Afterpay’s voice, visual identity, and core values into consistent, best-in-class social content. Below are a few examples of how that strategy came to life.
Valentines Day Brand Partnership Activation
To better serve the needs of my freelance clients, I formalized my practice under Made by Dix Studio. The focus is simple: help build brands and scale startups efficiently, with process-driven creativity.
My Services
Creative Direction & Consulting
– Branding & Brand Strategy
– Websites & Digital Experiences
– Ai Systems Implementation
– Pitch Decks & Marketing
– Social Strategy & Content Creation
– Leadership & Team Building
I designed the full UX and UI for this site, then brought it to life by learning HTML, CSS, and JavaScript. With support from tools like ChatGPT, I was able to build it exactly the way I envisioned. The content structure follows the “Brand Script” framework by Donald Miller and insights from the Conversion Rate Experts, to keep the messaging clear and intentional.
Learn more at madebydix.com
My practice entails helping startups scale with clarity and efficiency. You have the vision, but the wrong creative approach can waste time and resources. My process removes the guesswork with focused, process-driven creativity.
Inefficiencies create costly pain points for startups: wasted time, wasted money, and wasted effort. Whether it’s a delayed launch, a flashy project that falls flat, or work misaligned with customer needs, the result is the same. Lost momentum. My goal is to fix that.
I’ve established standardized processes so clients always see a clear plan and path forward. What sets me apart is a commitment to proven, human-centered strategies shaped by experience with global brands, forward-thinking startups, and industry leaders. Bottom line: my process is built to turn creative investment into real results.
If you’re a prospective client or building out your creative team, I’d love to be considered. I lead cross-functional teams by speaking the language of multiple disciplines, but I’m just as comfortable rolling up my sleeves and getting into the work. No job is too big or too small. If I can help make a difference, I’m in.